Einktab Case Study
Einktab Case Study
SEO Strategy for Box E-Reader Distribution in Canada
SEO Strategy for Box E-Reader Distribution in Canada
Project Date
Project Date
September 2024
September 2024
Type
Type
SEO
SEO
Country
Country
Canada
Canada
Challenges
Challenges
Einktab approached us with the following issues
Einktab approached us with the following issues
New domain and brand new store with zero initial traffic
New domain and brand new store with zero initial traffic
Technical issues inherited from previous developer
Technical issues inherited from previous developer
Slow Site Speed
Slow Site Speed
Website not indexed by search engines
Website not indexed by search engines
Low On Page Content
Low On Page Content
Frequent out of stock issues affecting ranking
Frequent out of stock issues affecting ranking
Lack of established brand presence in Canadian market
Lack of established brand presence in Canadian market
Objectives
Objectives
The main objectives of the project.
The main objectives of the project.
Fix technical difficulties and improve site speed
Fix technical difficulties and improve site speed
Add missing metadata to improve search engine visibility
Add missing metadata to improve search engine visibility
Fill in content gaps to enhance on page SEO
Fill in content gaps to enhance on page SEO
Manage paid ads campaigns to complement organic growth
Manage paid ads campaigns to complement organic growth
Increase organic traffic and improve keyword rankings
Increase organic traffic and improve keyword rankings
Enhance overall visibility in search engines
Enhance overall visibility in search engines
Establish Einktab as a credible e-commerce platform for e-ink tablets in Canada.
Establish Einktab as a credible e-commerce platform for e-ink tablets in Canada.
Implement a robust reporting system for tracking progress
Implement a robust reporting system for tracking progress
Action taken during campaign
Action taken during campaign
Conducted comprehensive technical audit
Conducted comprehensive technical audit
Issues to fix
Issues to fix
Issues to fix
Performance
Performance
SEO
SEO
Conducted extensive competitor & keyword research
Conducted extensive competitor & keyword research
Established monthly reporting system
Established monthly reporting system
Established monthly reporting system
Initiated backlinks campaign
Initiated backlinks campaign
Provided ongoing client support & technical assistance
Provided ongoing client support & technical assistance
Provided ongoing client support & technical assistance
Resolved technical issues
Resolved technical issues
Resolved technical issues
Research
Content Calendar
SEO Optimization
Internal Linking
Implemented an effective content strategy
Research
Content Calendar
SEO Optimization
Internal Linking
Implemented an effective content strategy
Research
Content Calendar
SEO Optimization
Internal Linking
Implemented an effective content strategy
Revenue performance & Growth
Revenue performance & Growth
Time Period
Time Period
Time Period
Expected Revenue
Expected Revenue
Expected Revenue
Actual Revenue
Actual Revenue
Actual Revenue
Growth
Growth
Growth
21/04
21/04
417
417
3904
3904
835%
835%
28/04
28/04
805
805
4074
4074
405%
405%
05/05
05/05
1339
1339
5867
5867
337%
337%
19/5
19/5
2518
2518
3904
3904
835%
835%
09/06
09/06
3710
3710
8801
8801
137%
137%
23/6
23/6
4322
4322
9545
9545
120%
120%
28/7
28/7
5193
5193
12501
12501
140%
140%
04/08
04/08
5922
5922
12379
12379
109%
109%
18/08
18/08
8718
8718
28056
28056
221%
221%
25/08
25/08
9843
9843
19851
19851
101%
101%
The graph and table shows that Einktab's sales began increasing on April 14.
Actual revenue was much higher than we expected and the growth percentage is consistently improving.
The graph and table shows that Einktab's sales began increasing on April 14.
Actual revenue was much higher than we expected and the growth percentage is consistently improving.
Google Search Console Data
Google Search Console Data
S.No
S.No
S.No
Metrics
Metrics
Metrics
Jan
Jan
Jan
Feb
Feb
Feb
Mar
Mar
Mar
Apr
Apr
Apr
May
May
May
June
June
July
July
Aug
Aug
Sept
Sept
1
1
1
Total Clicks
Total Clicks
Total Clicks
477
477
477
505
505
505
701
701
701
668
668
668
652
652
652
845
845
914
914
1.15k
1.15k
1.1k
1.1k
2
2
2
Total Impressions
Total Impressions
Total Impressions
14.5k
14.5k
14.5k
15.7k
15.7k
15.7k
18.9k
18.9k
18.9k
18.7k
18.7k
18.7k
21k
21k
21k
24.8k
24.8k
29.3k
29.3k
38.2k
38.2k
36.9k
36.9k
3
3
3
Click Through Rate
Click Through Rate
Click Through Rate
3.30%
3.30%
3.30%
3.20%
3.20%
3.20%
3.70%
3.70%
3.70%
3.60%
3.60%
3.60%
3.10%
3.10%
3.10%
3.40%
3.40%
3.10%
3.10%
3.00%
3.00%
3.00%
3.00%
4
4
4
Average Position
Average Position
Average Position
17.4
17.4
17.4
16.7
16.7
16.7
17.5
17.5
17.5
16.2
16.2
16.2
15.9
15.9
15.9
16.9
16.9
16.3
16.3
13.8
13.8
14.9
14.9
S.No
Metrics
June
July
Aug
Sept
1
Total Clicks
845
914
1.15k
1.1k
2
Total Impressions
24.8k
29.3k
38.2k
36.9k
3
Click Through Rate
3.40%
3.10%
3.00%
3.00%
4
Average Position
16.9
16.3
13.8
14.9
This table shows Einktab's website performance on Google from January to September
This table shows Einktab's website performance on Google from January to September
There were lots of significant improvements, such as increase in total clicks and the website has been appearing more in search results (increasing from 14,500 times in January to 36,900 times in September).
Click Through Rates remained consistently around 3% and their position on Google Search improved from 17th place to 15th place.
Overall, we are excited to see that the SEO work for Einktab has paid off tremendously.
There were lots of significant improvements, such as increase in total clicks and the website has been appearing more in search results (increasing from 14,500 times in January to 36,900 times in September).
Click Through Rates remained consistently around 3% and their position on Google Search improved from 17th place to 15th place.
Overall, we are excited to see that the SEO work for Einktab has paid off tremendously.
Top Performing Keywords
Top Performing Keywords
Top Performing Keywords
Ranking Position
Ranking Position
Ranking Position
Einktab
Einktab
Einktab
1
1
1
boox note air 3c Canada
boox note air 3c Canada
boox note air 3c Canada
1
1
1
boox poke 5 Canada
boox poke 5 Canada
boox poke 5 Canada
1
1
1
e-ink tablet Canada
e-ink tablet Canada
e-ink tablet Canada
2
2
2
boox tab mini C Canada
boox tab mini C Canada
boox tab mini C Canada
2
2
2
boox page
boox page
boox page
3
3
3
boox Canada
boox Canada
boox Canada
4
4
4
Onyx boox Canada
Onyx boox Canada
Onyx boox Canada
4
4
4
Onyx boox page
Onyx boox page
Onyx boox page
4
4
4
boox page canada
boox page canada
boox page canada
5
5
5
boox note air 3 Canada
boox note air 3 Canada
boox note air 3 Canada
5
5
5
boox
boox
boox
6
6
6
e-ink tablet
e-ink tablet
e-ink tablet
7
7
7
boox palma Canada
boox palma Canada
boox palma Canada
8
8
8
boox go 10.3 case
boox go 10.3 case
boox go 10.3 case
9
9
9
These are the top performing keywords for Einktab.
Einktab has achieved the top position for words such as "einktab", 'boox note", "air 3c Canada" and "boox poke 5 Canada."
Our SEO efforts have resulted in stronger visibility and higher rankings for both branded and non-branded search terms related to e-ink tablets.
Overall, we're excited to see that the SEO work for Einktab has paid off tremendously. Sales are increasing and brand awareness is growing.
Einktab is well on its way to becoming one of the best places to buy e-ink tablets in Canada.
These are the top performing keywords for Einktab.
Einktab has achieved the top position for words such as "einktab", 'boox note", "air 3c Canada" and "boox poke 5 Canada."
Our SEO efforts have resulted in stronger visibility and higher rankings for both branded and non-branded search terms related to e-ink tablets.
Overall, we're excited to see that the SEO work for Einktab has paid off tremendously. Sales are increasing and brand awareness is growing.
Einktab is well on its way to becoming one of the best places to buy e-ink tablets in Canada.
Start Now, Start Here !
Start Now, Start Here !
Start Now, Start Here !
AI Tools & Search Engines are changing fast.
Make sure your business doesn't just keep up, but also leads the way.
AI Tools & Search Engines are changing fast.
Make sure your business doesn't just keep up, but also leads the way.
AI Tools & Search Engines are changing fast.
Make sure your business doesn't just keep up, but also leads the way.
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