How we helped MAD Social Agency secure top SEO rankings in Minneapolis within 6 weeks
How we helped MAD Social Agency secure top SEO rankings in Minneapolis within 6 weeks
Project Date
Project Date
October 2024
October 2024
Type
Type
SEO
SEO
Country
Country
Canada
Canada
Challenges
Challenges
In order to dominate the Minneapolis market, MAD Social Agency had to overcome these challenges.
In order to dominate the Minneapolis market, MAD Social Agency had to overcome these challenges.
Highly competitive digital marketing landscape in Minneapolis
Highly competitive digital marketing landscape in Minneapolis
Limited initial online visibility for target keywords
Limited initial online visibility for target keywords
Need to outrank established competitors
Need to outrank established competitors
Generating high quality leads in a new market
Generating high quality leads in a new market
Achieving massive results in a short 6-week time frame
Achieving massive results in a short 6-week time frame
Lack of established brand presence in the US
Lack of established brand presence in the US
The Step by Step Approach
The Step by Step Approach
Week 1-2: Research and Strategy Development
Week 1-2: Research and Strategy Development
1) Conducted comprehensive geo-location analysis
1) Conducted comprehensive geo-location analysis
1) Conducted comprehensive geo-location analysis
Examined 50 states for economic growth potential
Examined 50 states for economic growth potential
Identified 7 prime candidates with similar structures to Canada/Manitoba
Identified 7 prime candidates with similar structures to Canada/Manitoba
2) Performed keyword research and competitor analysis
2) Performed keyword research and competitor analysis
2) Performed keyword research and competitor analysis
Identified high value keywords
Identified high value keywords
Analyzed top ranking competitor's strategies (such as Thrive)
Analyzed top ranking competitor's strategies (such as Thrive)
3) Unique Content Strategy
3) Unique Content Strategy
Used blog posts as landing pages (unique strategy)
Used blog posts as landing pages (unique strategy)
Week 3-4: Implementation & Optimization
Week 3-4: Implementation & Optimization
1) Technical SEO improvements
1) Technical SEO improvements
1) Technical SEO improvements
Optimized site structure & URL hierarchy
Optimized site structure & URL hierarchy
Implemented SSL & improved page loading speeds
Implemented SSL & improved page loading speeds
Improved website's mobile responsiveness
Improved website's mobile responsiveness
2) Innovative Content Creation
2) Innovative Content Creation
Created targeted blog posts designed to function as landing pages
Created targeted blog posts designed to function as landing pages
Incorporated local Minneapolis themes & trends
Incorporated local Minneapolis themes & trends
Optimized blog posts for smooth user experience & search engine success
Optimized blog posts for smooth user experience & search engine success
3) On Page SEO
3) On Page SEO
Implemented schema markup on blog posts
Implemented schema markup on blog posts
Incorporated an internal linking strategy to boost authority of key pages
Incorporated an internal linking strategy to boost authority of key pages
4) Off Page SEO
4) Off Page SEO
Initiated strategic link building campaign
Initiated strategic link building campaign
Focused on targeting relevant local directories & industry specific platforms (quality > quantity)
Focused on targeting relevant local directories & industry specific platforms (quality > quantity)
Week 5-6: Outreach & Lead Generation
Week 5-6: Outreach & Lead Generation
Continued aggressive backlink building (Reached 100+ high quality backlinks)
Continued aggressive backlink building (Reached 100+ high quality backlinks)
Launched targeted social media campaigns. Highlighted MAD Social's unique value proposition (cost effectiveness due to Canadian based team).
Launched targeted social media campaigns. Highlighted MAD Social's unique value proposition (cost effectiveness due to Canadian based team).
Implemented unique lead generation tactics such as utilizing blog posts as landing pages for lead capture
Implemented unique lead generation tactics such as utilizing blog posts as landing pages for lead capture
Continuously adjusted strategies based on real time data, in order to maintain competitive edge over competitors.
Continuously adjusted strategies based on real time data, in order to maintain competitive edge over competitors.
Results & Growth
Results & Growth
Achieved top ranking for keywords such as 'Minneapolis social media marketing' and 'social media marketing Minneapolis.'
Achieved top ranking for keywords such as 'Minneapolis social media marketing' and 'social media marketing Minneapolis.'
Generated 16,500 impressions during the campaign
Generated 16,500 impressions during the campaign
Successfully outranked more established competitors (in Minneapolis) in Google Search
Successfully outranked more established competitors (in Minneapolis) in Google Search
Successfully accomplished top ranking within the 6-week timeframe
Successfully accomplished top ranking within the 6-week timeframe
Start Now, Start Here !
Start Now, Start Here !
AI Tools & Search Engines are changing fast.
Make sure your business doesn't just keep up, but also leads the way.
AI Tools & Search Engines are changing fast.
Make sure your business doesn't just keep up, but also leads the way.
AI Tools & Search Engines are changing fast.
Make sure your business doesn't just keep up, but also leads the way.
Book a free
consultation
Book a free
consultation
Book a free
consultation